Founder of Chatwith
Spell trains ChatGPT on their website to get 93% less support emails
Spell AI website now offers a personalized customer service experience — all thanks to Chatwith's custom chatbot solution. Leveraging custom ChatGPT and AI, the chatbot helps Spell's users learn about the offer, discover the full potential of AI agents, and get real-time assistance on a variety of queries.
The challenge
Managing user expectations and queries became a growing challenge for Spell AI, especially with their evolving range of features and technologies. Abhilasha Roy, the Head of Product at Spell, has taken upon addressing these challenges:
- Information overload: With a wide array of features like Autonomous AI agents, plugins, and GPT models, new users often felt lost.
- Customer support bottleneck: The support team was overwhelmed with similar queries about pricing, agent capabilities, and usage tips.
- Onboarding issues: New users found it difficult to fully utilize Spell due to unclear guidance on setting up agents, tasks, and plugins.
The solution
Spell AI partnered with Chatwith to design a custom AI chatbot trained on the complete Spell AI ecosystem — website information, Help Center, blog, use cases, and additional files with documentation. This powerful tool was then integrated into Spell’s website, helping users interact with the platform in real-time. The chatbot can now answer questions such as:
- What is the pricing of Spell?
- What are the top tips to make the most of Spell?
- Can you explain what are Agents and Tasks on Spell?
- Can you help me get better results from my AI agent?
Customized training
Chatwith processed all provided specialized information into a searchable source of knowledge to enable the chatbot to understand Spell's complex AI offerings, including AutoGPT, Zero-Shot frameworks, and over 300+ plugins.
User onboarding
The chatbot is available to customers through their onboarding journey, making it easy for new users to understand how to set up and optimize their AI agents and make the most of Spell AI tools.
24/7 availability
The chatbot provided round-the-clock customer support, dramatically reducing wait times and support ticket backlogs.
The results
-
Improved conversions: The custom AI chatbot played a vital role in assisting potential customers during the discovery phase, thereby contributing to a 7% increase in conversion rates.
-
Increased user engagement: With the ability to provide immediate, personalized responses, Spell AI saw a 60% increase in user engagement during landing page discovery.
-
Cost and time efficiency: Customer service costs were cut by 30% due to the reduced need for human intervention. The solution also saved over 75 development hours that would otherwise be needed for building a custom AI chatbot trained on company information.
Chatwith's custom AI chatbot has turned things around for Spell. The smooth integration and efficiency of the chatbot have not only relieved our support team but also enhanced our user experience manifold. I'm thrilled at how it helps our customers unearth the full capabilities of our product.
Conclusion
Spell AI’s collaboration with Chatwith proves the transformative power of integrating intelligent chatbots in customer service. Not only did Spell see a massive surge in user engagement and conversion rates, but the company also achieved significant cost and time savings. The journey from understanding the challenges to implementing an AI-powered solution has been incredibly rewarding, leading to a more streamlined, user-friendly experience for Spell's growing customer base.
This case study was created in partnership with Spell team, who generously provided invaluable insights and data. We anticipate continued success and innovation in their future endeavors.
More from our blog
How to write an FAQ for a website: Tips & Best Practices
Frequently Asked Questions (FAQ) pages are an essential component of many websites. In this blog post we present the tips and best practices for writing FAQs.
The essential chatbot terminology, glossary and definitions
Explaining the AI jargon: a guide to the commonly used chatbot terminology. This glossary will help you understand the world of chatbots.